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Question 1

It is not permitted to engage in operations contrary to good practice in the serving of alcoholic beverages. Operations are considered contrary to good practice if...
It is not permitted to engage in operations contrary to good practice in the serving of alcoholic beverages. Operations are considered contrary to moral principles if they are in clear violation of accepted societal values and especially if they are accepting of or indifferent to taking health risks under the influence of alcohol or intoxicating substances, medicinal products or chemicals (Alcohol Act, Section 4). Source: Valvira.fi
If alcoholic beverages are sold with big discounts
for example, if alcoholic beverages are sold together with food with package pricing
they are in clear violation of accepted societal values